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Nyåkers Pepparkakor
is a bakery situated in the north of Sweden, 60
kilometers south of Umeå.
AB Nyåkers
Pepparkakor was first established in 1952. At this
time it was an ordinary local bakery which baked
lots of different types of pastries, and which also
had a bread-wagon which travelled round the farms
to sell to the house-holds.
In 1954 the
bakery burned down and the two owners wondered whether
to build it up again, or whether they should do
something else.
They decided
that it was time to make a big investment, and build
a completely new factory with continuous line ovens.
The idea was to specialise production to one single
product, namely gingerbread biscuits.
The investment
was a success and they soon became a market leader,
together with the big competitor at the time, Pricks.
The problem
that soon arose was the seasonal nature of the product
(in Sweden gingerbread biscuits are a very big Christmas
product.) and to get round this the factory was
expanded to include additional products. The first
new products were almond buns and fancy rusks.
As one success
led to the next the factory became too small, and
during the years it has been built out not less
than seven times. For the last eight years plain
cakes have be come increasingly more important for
the company's sales.
Today AB Nyåkers
Pepparkakor has a turnover of 30 MSEK and 24 employees.
During 1996 the company produced a total of 1 216
tons of cakes worth 27 MSEK in sales.
Gingerbread
biscuits are still the company's biggest product,
with a share of 70%, and 65% of them are sold during
the Christmas season.
Other products
include almond buns, fancy rusks, and plain cakes
(10 different varieties).
The company
is the 3rd biggest on the market for ginger-bread
biscuits, while for the other products they come
in 6th place.
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